Onboarding that does not scale
Every new tradesperson needs an account, a campaign and landing pages. Doing that by hand caps growth at the speed of the team.
Case study · XCONS UK team
Win Jobs Limited
Scalable lead generation platform for UK trades
- Build
- Grow
- Convert
- Automate
WJ
Win JobsUnited Kingdom
Build ✓
Grow ✓
Convert ✓
Automate ✓
From our UK team
This project was delivered by XCONS Solutions Ltd, our sister company in the UK. XCONS Pakistan works to the same process, with the same tools and the same standards. Any figures are in pounds sterling. Read the original on the UK site
Overview
Scalable lead generation platform for UK trades
Win Jobs partnered with XCONS Solutions to build a scalable lead generation platform designed to help UK trades businesses sign up, launch their online presence, generate leads, and manage their growth through one connected system.
The project combines GoHighLevel, WordPress, CRM automation, landing pages, Google Ads, lead and call tracking, Slack notifications, and Microsoft Clarity to create a complete infrastructure for client onboarding, lead generation, tracking, and ongoing optimisation.
Win Jobs sells exclusive lead generation to UK tradespeople: one tradesperson per lead, no setup fees, no long-term contracts, and fully managed campaigns.
- GoHighLevel Platform Development
- CRM & Automation
- Sales Funnels
- Landing Page Development
- Google Ads
- Lead & Call Tracking
- Slack Integration
- Microsoft Clarity
- SEO-Optimised Web Development
- Conversion-Focused UI/UX
- Platform Maintenance & Optimisation
The challenge
More than a website or a funnel
Win Jobs needed a repeatable platform capable of onboarding multiple trades businesses while giving Win Jobs and its clients clear visibility over leads, calls, campaigns, and website performance. It had to support different trades, services, packages, and UK-wide locations while keeping subscriptions, onboarding, CRM, advertising, tracking, and notifications connected.
- Multi-step trade business signup
- Dynamic trade and service selection
- UK-wide area selection
- Package and Stripe subscription integration
- Automated client onboarding
- Reusable landing page templates
- Google Ads infrastructure
- Lead and call tracking
- Real-time lead notifications
- User behaviour tracking
- Scalable CRM and automation
- Future expansion into a SaaS platform
What had to be solved
Three problems in the design
Thin margins
With a management fee and a Google Ads budget bundled together, every cost has to be tracked exactly or the margin disappears.
Leads lost after capture
A lead that is not delivered and followed up quickly is wasted spend, so capture, alerts and follow-up had to be one system.
The strategy
A scalable GoHighLevel architecture
XCONS designed Win Jobs around a scalable GoHighLevel architecture supported by WordPress and connected tracking and growth systems.
Rather than creating isolated tools, we connected the customer journey from signup and subscription through onboarding, landing page deployment, advertising, lead generation, notifications, tracking, and optimisation.
The system was built around reusable templates, dynamic trade and service mapping, automated workflows, CRM pipelines, subscription management, and centralised lead visibility.
A WordPress frontend was also implemented to strengthen the brand, SEO, content scalability, and long-term search visibility while GoHighLevel manages the platform’s funnels, CRM, automation, and client infrastructure.
What we built
Everything behind the sign-up button
Multi-Step Signup & Onboarding
Create a structured signup journey for trades businesses, from account creation and package selection through verification, subscription, and automated onboarding.
Dynamic Trade System
Build a flexible trade structure with dynamic services and packages, allowing new trades, locations, and service categories to be added as Win Jobs expands.
CRM & Automation
Connect custom CRM fields, onboarding workflows, email, SMS, notifications, pipelines, and lead routing to reduce manual administration and improve visibility.
Landing Page System
Develop reusable, mobile-optimised landing page templates designed for lead generation, paid advertising, SEO, and fast deployment across different clients.
Client & Admin Dashboards
Create structured dashboards for monitoring subscriptions, billing, campaigns, leads, client progress, tasks, and account activity through one centralised system.
One connected system
Eight stages, from sign-up to optimisation
- Step 01 of 08
Sign up
A tradesperson chooses a plan on the website.
- Step 02 of 08
Subscribe
Stripe takes the monthly subscription.
- Step 03 of 08
Onboard
Payment triggers onboarding automatically.
- Step 04 of 08
Launch
Their account, pipeline and landing pages go live.
- Step 05 of 08
Advertise
Google Ads campaigns start running.
- Step 06 of 08
Generate leads
Calls and enquiries arrive through tracked numbers and forms.
- Step 07 of 08
Track
Every lead, call and visit is attributed.
- Step 08 of 08
Optimise
Campaigns and pages are improved from the evidence.
The offer
Four monthly plans
Each plan bundles a management fee with a Google Ads budget.
| Plan | Per month | Ad spend | Leads |
|---|---|---|---|
| Starter | £600 + VAT | £300 | 8 to 12 |
| Growth | £900 + VAT | £500 | 12 to 18 |
| Pro | £1,200 + VAT | £700 | 18 to 25 |
| Elite | £1,500 + VAT | £900 | 25 to 35 |
The website
A custom WordPress build
Brand and structure
Brand design, a page for each question a tradesperson asks, and a persuasive home page.
Trade-specific pages
Pages for each trade, with pricing explained and direct links into the platform.
Proof and search
Reviews and a case study, plus SEO and analytics set up from the start.
Design & user experience
Dark blue, yellow and white, built mobile-first
The platform and landing pages were designed around the Win Jobs brand using a dark blue, yellow, and white visual identity with a modern, bold interface.
The system follows a mobile-first approach with an emphasis on usability, clear calls to action, conversion-focused messaging, and scalability.
Landing pages were also structured for SEO and designed to support both paid traffic and future organic growth.
Tracking & growth infrastructure
The visibility behind the numbers
Lead & Call Tracking
Track lead sources, campaign attribution, lead status, phone enquiries, dedicated numbers, and calls to provide clearer visibility across advertising campaigns.
Slack Lead Notifications
Connect lead generation with Slack so new enquiries trigger real-time notifications, helping the Win Jobs team monitor opportunities without constantly checking the CRM.
Microsoft Clarity
Implement Microsoft Clarity to analyse sessions, clicks, scrolling, interactions, and visitor behaviour across Win Jobs and applicable client landing pages.
Google Ads & Optimisation
Create a repeatable advertising infrastructure covering campaign setup, tracking, phone numbers, lead monitoring, performance analysis, and ongoing campaign optimisation.
Built for what’s next
Designed with future scalability in mind
The platform provides the foundation for evolving towards a larger SaaS-style ecosystem where more trades can join, launch their digital presence, generate leads, monitor performance, and access connected growth systems through a centralised platform.
Reusable landing pages, automated onboarding, CRM infrastructure, tracking, advertising, and optimisation create a strong foundation for continued development.
In action
The platform on screen
The approach
How the growth system was applied (Build, Grow, Convert, Automate)
- Grow
Map the journey
Work out every step from first click to a delivered lead before building anything.
- Build
Build the website
A custom WordPress site structured for search and conversion.
- Build
Build the platform
GoHighLevel accounts, pipelines, funnels and Stripe billing wired together.
- Grow
Ads and search
Google Ads infrastructure and conversion tracking, with organic search alongside.
- Convert
Capture and follow-up
Call tracking, form capture, alerts and automatic email and SMS follow-up.
- Automate
AI assistants
A trained assistant for each trade that answers questions and qualifies enquiries.
- Grow
Run and improve
Daily management, monthly reporting and evidence-led optimisation.
Results
The outcome
25+Businesses onboarded in the first two months (10, then 15)
630Conversions
£28.27Cost per conversion
382KImpressions
17.1KClicks
4.48%Click-through rate
£1.04Average cost per click
3.60%Conversion rate
The result is more than a lead generation website. XCONS created a connected platform infrastructure: sign up, subscribe, onboard, launch, advertise, generate leads, track, optimise.
Win Jobs now has a scalable foundation for onboarding trades businesses while connecting landing pages, CRM, advertising, lead tracking, call tracking, notifications, user behaviour analysis, and ongoing optimisation. The architecture can also expand across additional trades, services, locations, and customers as the platform grows.
Google Ads figures for 1 June to 16 September 2026. What made them possible: call tracking, templated landing pages, Clarity data and Slack alerts. At £28.27 per conversion, every plan lands at or above the middle of its published range of leads.
| Plan | Conversions at £28.27 each | Published range |
|---|---|---|
| Starter | 10.6 | 8 to 12 |
| Growth | 17.7 | 12 to 18 |
| Pro | 24.8 | 18 to 25 |
| Elite | 31.8 | 25 to 35 |
“From a blank page to 25+ trades businesses onboarded in two months.”
Win Jobs Limited
What's next
Win Jobs is still live and managed by XCONS, with onboarding growing month by month and a planned path to a full SaaS product.
Get started
Ready to build a scalable growth platform?
Whether you’re launching a new digital platform or transforming an existing business model, XCONS can help build the technology, automation, tracking, and growth infrastructure needed to launch, measure, optimise, and scale.
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