Phase 1 · Build
Custom Web Development with React & Next.js
For businesses that have outgrown page builders. Fast, custom-coded sites and web applications built in React and Next.js, deployed on Vercel — with no plugin bloat and no theme limitations.
- From PKR 75K
- Deployed on Vercel
- Full code ownership
Users1,284
Plans3
MRR↑ 18%
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Full code ownership
The real problem
When a Page Builder Stops Being Enough
Most businesses are well served by WordPress, and we say so on the WordPress page. But there’s a point where it stops making sense.
You want an interaction the theme won’t do, so a plugin gets added. The plugin conflicts with another, so a third fixes it. The page now loads twelve scripts to render a form. Every change becomes a negotiation with the platform rather than a decision about the business.
Or the site genuinely needs to do something a content management system was never designed for — real-time data, user accounts, complex state, an interface rather than a set of pages.
That’s when custom development earns its cost. Not because it’s more impressive, but because the platform has become the constraint.
The explainer
When React and Next.js Actually Beat WordPress
Be sceptical of any agency that recommends custom development by default. Here’s the honest comparison.
| WordPress | Next.js | |
|---|---|---|
| Speed | Good when built carefully | Faster by default — static generation, no database call per page |
| Editing | Anyone can edit | Needs a headless CMS, or a developer |
| Cost | Lower upfront | Higher upfront, lower maintenance |
| Plugins | Thousands available | Built rather than installed |
| Hosting | Standard hosting | Vercel — global edge network, automatic scaling |
| Best for | Content-led sites, blogs, standard business sites | Applications, interactive interfaces, high-traffic sites, anything with real logic |
Choose Next.js when
The site is really an application — accounts, dashboards, real-time data, complex interaction
Performance is a genuine competitive factor, not just a preference
You need to integrate deeply with APIs or external systems
Traffic is high enough that hosting architecture matters
The design requires interactions a theme can’t produce
Stay on WordPress when
Your team needs to edit pages without a developer
The site is primarily content and standard pages
Budget matters more than the last 20% of performance
Nobody will maintain a custom codebase
Our honest position
Most Pakistani businesses asking for a custom-coded site would be better served by a well-built WordPress site at a third of the cost. We’ll tell you that at the scoping call. Where custom genuinely fits, it fits properly — and you get something no theme could produce.
What we build with
React and Next.js, deployed on Vercel. TypeScript. A headless CMS where you need to edit content yourself. Tailwind for styling. The whole codebase in your repository, documented, so another developer could take it over.
How it works
How Projects Actually Run
- Step 01 of 05
Free audit and scope
We look at what exists, what’s working and what isn’t, then agree a written scope and fixed price before anything starts.
- Step 02 of 05
Plan and structure
The decisions that matter get made first — architecture, targeting or process mapping depending on the work.
- Step 03 of 05
Build or launch
Delivery, with everything documented as we go rather than at the end.
- Step 04 of 05
Test and verify
Checked properly before it goes live, not after someone reports a problem.
- Step 05 of 05
Measure and adjust
Reporting on what the work produced, with a call rather than just a document.
The standard
What’s Included
Deployed on Vercel with global edge delivery
Server-side rendering or static generation for SEO
Headless CMS integration where needed
Full technical SEO — schema, metadata, sitemap
Responsive and accessible to modern standards
Documented codebase in your repository
Analytics and conversion tracking at launch
Is this you?
You’re Probably the Right Fit If
- 01Your site is really an application, not pages
- 02Performance is a competitive factor for you
- 03You need deep API or system integration
- 04A page builder has become the limitation
- 05You have or will fund developer maintenance
- Sounds like you?Book a Scoping Call
Not right if
Your team needs to edit pages without a developer, the site is primarily content, or nobody will maintain the code. WordPress is the better answer, and we’ll say so.
Where this fits
Build Is Phase One of Four
Phase01of 04Build
A build done properly makes everything after it cheaper.
Schema, clean structure and tracking installed at launch mean SEO in phase two starts on day one rather than spending six weeks on remediation. Forms built expecting a CRM mean phase three needs no rewiring. And content structured to be extractable is what the AI search work in phase two depends on.
Published openly
What It Costs
Custom Web Development — React / Next.js
Swipe to compare
| Feature | Essential | GrowthMost Popular | Advanced | Custom |
|---|---|---|---|---|
| Price | PKR 75K | PKR 140K | PKR 250K | FromPKR 420K |
| Pages | Up to 5–7 | Up to 12–15 | Up to 25–30 | Unlimited |
| Design | Premium theme, customised | Custom design | Bespoke design | Bespoke |
| Support | 30 days | 90 days | 6 months | Agreed |
| Timeline | 1–2 weeks | 2–3 weeks | 3–4 weeks | Scoped |
Custom React / Next.js builds are priced the same as WordPress at each tier.
Vercel hosting billed to you directly at cost. Ongoing development from PKR 40K/month.
01Why would I pay more than for WordPress?
You usually shouldn’t. Custom earns its cost when the platform has become the constraint — an application, deep integrations, or performance as a real competitive factor.
02Can my team still edit content?
Yes, with a headless CMS integrated at build. Without one, content changes need a developer — which is the main trade-off.
03Is Next.js good for SEO?
Yes, when built properly. Static generation and server-side rendering mean content is in the HTML, which is exactly what search and AI crawlers need.
04What is Vercel and who pays for it?
The hosting platform Next.js is built for — global edge delivery and automatic scaling. The account is in your name, billed to you at cost.
05Who owns the code?
You do. The repository, the deployment and every credential are yours, documented so another developer could take over.
06How long does it take?
Four to six weeks for a standard build, longer for applications. You’ll see working deployments throughout rather than at the end.
07Can you rebuild my WordPress site in Next.js?
Yes, with careful URL mapping so rankings survive. We’ll also tell you honestly whether it’s worth doing.
08What if we need changes after launch?
Ongoing development from PKR 40K a month, or hourly at PKR 4.5K. The code is documented so you aren’t locked to us.
Get started
Find Out Whether You Actually Need Custom
Book a scoping call. We’ll look at what you need the site to do, then tell you honestly whether custom development fits or whether WordPress would serve you better.
- Based in Lahore, Pakistan
- +92 334 6688770
- Mon–Fri, 2pm–10pm