Phase 3 · Convert

Sales Funnels & Marketing Automation

Most people who enquire aren’t ready to buy that week. These are the pages and sequences that keep the conversation going after they’ve closed the tab and forgotten about you.

  • From PKR 45K
  • Built on your own account
  • Sequences you can edit
The real problem

One Message Isn’t Follow-Up

Someone fills in your form, downloads your guide, or books a call and doesn’t show. They get one message. Maybe a call. Then nothing, because nobody had a system and everybody was busy.

Most enquiries that eventually convert do so after several contacts, not one. But manual follow-up depends on human memory, and human memory is occupied. The second, third and fourth touches are where most of the value sits — and they’re the ones that never happen.

The opposite failure is just as common: a fourteen-message sequence written eighteen months ago, still running, still referencing an offer that ended, sent to people who are already customers.

Automation isn’t the goal. Continuing the conversation properly is.

The explainer

Why Most Funnels Fail

Built before anyone knew where demand came from.

A funnel responds to a specific traffic source and buyer. Building one before you know which campaigns produce enquiries means guessing at both.

Too many steps for the price point.

A seven-message nurture makes sense for a PKR 500K engagement. For a PKR 30K job it’s exhausting and reads as desperate.

Written once, never revised.

Sequences go stale. An unmaintained funnel actively damages you because it’s confidently saying things that aren’t true.

No handoff to a person.

The best sequences know when to stop selling and get a human involved. Someone replying with a real question should reach a person, not message four of seven.

Measured on the wrong thing.

Open rates are easy to report and nearly meaningless. The number that matters is booked calls, or enquiries that became customers.

The offer is the problem, not the funnel.

The one nobody wants to hear. If what you’re selling isn’t compelling, or the price doesn’t match perceived value, no sequence fixes it. We’d rather say that at the audit than build something elaborate that can’t work.

Our position

Most businesses need a much simpler funnel than they think, connected properly, revised twice a year.

How it works

How Projects Actually Run

  1. Step 01 of 05

    Free audit and scope

    We look at what exists, what’s working and what isn’t, then agree a written scope and fixed price before anything starts.

  2. Step 02 of 05

    Plan and structure

    The decisions that matter get made first — architecture, targeting or process mapping depending on the work.

  3. Step 03 of 05

    Build or launch

    Delivery, with everything documented as we go rather than at the end.

  4. Step 04 of 05

    Test and verify

    Checked properly before it goes live, not after someone reports a problem.

  5. Step 05 of 05

    Measure and adjust

    Reporting on what the work produced, with a call rather than just a document.

The standard

What’s Included

Landing pages built for one traffic source

Email sequences matched to the decision size

SMS and WhatsApp follow-up where appropriate

Booking integration

Clear human handoff points

Reporting on bookings, not opens

Sequences you can edit yourself

Is this you?

You’re Probably the Right Fit If

  1. 01Enquiries go cold before anyone follows up
  2. 02Your buyers take weeks or months to decide
  3. 03You’re paying for traffic and losing it after one contact
  4. 04You have an offer that works but no system behind it
  5. 05No-shows on booked calls are a regular problem
  6. Sounds like you?Get a Free Funnel Audit
Not right yet if

You don’t know where enquiries come from, or the offer isn’t converting when you speak to people directly.

Where this fits

Convert Is Phase Three of Four

Phase03of 04Convert

This depends on phase one having built forms that connect to something, and phase two having produced demand worth capturing.

It’s also what makes phase four possible — AI can only qualify a lead that was captured properly, in a consistent format, in an organised system.

Published openly

What It Costs

Sales Funnels & Marketing Automation

Swipe to compare

Sales Funnels & Marketing Automation
ServicePrice
Single FunnelPKR 45K
Funnel SystemMost PopularPKR 115K
Full Automation BuildPKR 225K
CustomFromPKR 350K

Ongoing management from PKR 20K/month.

Management from PKR 20K/month.

How long should a follow-up sequence be?
Depends on the size of the decision. Three to five messages for a small job, eight to twelve over several weeks for a significant purchase.
Won’t automated messages feel impersonal?
They will if written to sound automated. Written properly — short, specific, useful — most recipients can’t tell.
Can I edit the sequences myself?
Yes. They’re built in your own account and you can change any of it without us.
What if open rates are good but nobody books?
Then the sequence is working and the offer isn’t. We’ll say so, because more messages won’t fix it.
Do funnels work for service businesses here?
They work anywhere the decision takes more than one conversation. Often better in Pakistan because competition is thinner.
Can you use WhatsApp in the sequence?
Where the platform and compliance allow, yes — and it usually outperforms email in this market.
Do I need a CRM as well?
Practically, yes. The sequences have to run somewhere. We usually build both together, which works out cheaper.
How do you measure success?
Calls booked and enquiries won. Not opens, not clicks.
Get started

Find Out What Happens After Someone Enquires

Get a free funnel audit. We’ll look at what happens after someone enquires, then tell you whether you need a single funnel, a full system, or better follow-up on what you already have.

We reply within one working day. No spam, no presentation deck.