What is a customer worth?
Not the first order. Total gross profit over the relationship.
Phase 2 · Grow
Google Ads Management in Lahore
The fastest way to get enquiries while SEO builds underneath. Managed against cost per lead — the only number that tells you whether the spend is working.
- From PKR 44,999/month
- Account stays in your name
- No minimum term
Adyourbusiness.pk
Emergency plumber in LahoreCall nowGet a quote
Cost per leadPKR 1.4K↓ 38% this month
Tracked
✓Calls
✓Forms
Account in your name
Negative keywords ✓
The real problem
Clicks Are Easy. Leads Are the Point.
Most underperforming accounts look healthy. Impressions strong, click-through respectable, reports on time. Money leaves daily and enquiries arrive occasionally.
The causes are dull and consistent. Broad match keywords bringing traffic for things you don’t sell. No negative keyword list, so you’re paying for “free”, “cheap” and “jobs”. Conversion tracking missing or firing on the wrong action, which means every decision since setup was made on bad data. Traffic pointed at a homepage instead of a page built to convert it. And phone calls — often most enquiries here — not tracked at all.
If you can’t say what a lead costs, the account isn’t being managed. It’s being maintained.
The explainer
Working Out Whether Ads Can Work for You
The calculation almost nobody does before starting.
What can you afford to pay for one?
Most businesses can sustainably spend 10–20% of gross profit on acquisition.
What’s your close rate on enquiries?
If you win one in four, four leads produce one customer.
That gives your maximum cost per lead.
Divide affordable acquisition cost by leads per customer.
Worked example: a PKR 40K job at 40% margin, with one repeat, is worth PKR 32K in gross profit. At 15% that’s PKR 4.8K to acquire a customer. At a one-in-four close rate, your maximum cost per lead is PKR 1.2K. If Google Ads in your sector costs PKR 3K a lead, ads don’t work at your current numbers.
If the maths doesn’t work, three options in order of usefulness: increase what a customer is worth, improve your close rate, or improve conversion rate so fewer clicks produce more leads. Bidding differently doesn’t change it.
Our position
We’d rather run this with you on the first call and tell you not to spend, than take a management fee for a campaign that can’t be profitable.
How it works
How Projects Actually Run
- Step 01 of 05
Free audit and scope
We look at what exists, what’s working and what isn’t, then agree a written scope and fixed price before anything starts.
- Step 02 of 05
Plan and structure
The decisions that matter get made first — architecture, targeting or process mapping depending on the work.
- Step 03 of 05
Build or launch
Delivery, with everything documented as we go rather than at the end.
- Step 04 of 05
Test and verify
Checked properly before it goes live, not after someone reports a problem.
- Step 05 of 05
Measure and adjust
Reporting on what the work produced, with a call rather than just a document.
The standard
What’s Included
Conversion tracking configured and verified
Call tracking
Ongoing negative keyword management
Campaign structure built around buying intent
Ad copy written and tested against conversion
Cost-per-lead reporting with a monthly call
Your account in your name
Is this you?
You’re Probably the Right Fit If
- 01You need enquiries within weeks
- 02Your maximum cost per lead clears the going rate
- 03You have a page built to convert paid traffic
- 04You can commit at least PKR 50K a month to spend
- 05You want to test demand before investing in SEO
- Sounds like you?Get a Free Account Audit
Not right if
Margins can’t support the cost per lead, your site converts poorly, or spend is below about PKR 50K monthly.
Where this fits
Grow Is Phase Two of Four
Phase02of 04Grow
This phase is cheapest when phase one was done properly — a site with schema and clean structure means we optimise from day one instead of repairing.
It’s also what makes phase three necessary: once enquiries arrive in volume, the gaps in how you handle them stop being tolerable.
Published openly
What It Costs
Google Ads Management — excluding ad spend
Swipe to compare
| Feature | Essential | GrowthMost Popular | Advanced | Custom |
|---|---|---|---|---|
| Fee | PKR 44,999/mo | PKR 84,999/mo | PKR 149,999/mo | 25%of spend |
| Ad spend covered | Up to PKR 150K | Up to PKR 300K | Up to PKR 750K | Above PKR 1M |
| Optimisation | Monthly | Fortnightly | Weekly | Weekly |
Setup PKR 20K. Ad spend is paid directly to Google from your own account — never billed through us or marked up.
01How much should I spend on ads?
Enough to generate data — usually PKR 50K a month minimum. Below that there aren’t enough conversions to optimise on.
02Do you take a percentage of ad spend?
Only above PKR 1M a month. Below that it’s a flat fee, so we have no incentive to inflate your spend.
03Who owns the ad account?
You do. Created in your name, and you pay Google directly. The history stays with you.
04How quickly will I see leads?
Usually within the first week or two. The first month is largely learning, so expect cost per lead to improve after.
05Can you take over an existing account?
Yes, and we’d prefer to — the historical data is valuable.
06Does Google Ads work in Pakistan?
Yes, and competition is lower than in Western markets, so cost per click is usually far cheaper.
07What if ads don’t work for my business?
We’ll tell you on the first call, using your own numbers.
08Do you run Facebook and Instagram ads too?
Google Ads is our focus. We’ll tell you honestly if Meta would suit your market better.
Get started
Find Out What a Lead Should Cost You
Get a free account audit. We’ll check your tracking, campaign structure and negative keywords, then tell you what a lead should cost you and whether ads can work at your numbers.
- Based in Lahore, Pakistan
- +92 334 6688770
- Mon–Fri, 2pm–10pm