For most local businesses, the map pack produces more enquiries per rupee than anything else. It’s also our cheapest monthly service and the fastest to show movement.
When someone searches for a local service in Lahore, Google shows a map with three businesses above the organic results. Those three take most of the attention. Position four is behind “more places” and might as well not exist.
Most businesses have a profile. Far fewer manage one. It was claimed once, categories set roughly, a few photos uploaded in 2024, and nothing since. Meanwhile a competitor posts weekly, responds to every review, keeps services current — and sits in the three.
The most neglected asset in local marketing, and the one where consistent effort shows fastest.
Google is unusually open about this. Three factors.
How well your profile matches the search. The most controllable factor. Categories, services, description and the words in your reviews all feed it. A vague primary category with no services listed makes you invisible for most of what you should rank for.
How close you are to the searcher. Nobody can optimise this away. A business in Johar Town will rank strongly across Johar Town, Model Town and Faisal Town. It will rarely appear for a search made in DHA Phase 6.
How well known and regarded you are. Reviews are the biggest lever: quantity, recency, rating and whether you respond.
What actually moves the needle, in order:
More, recent, responded to. Nothing else comes close.
Primary correct, secondaries used properly.
Listed in full with descriptions.
Name, address and phone identical everywhere.
Weekly, showing the profile is active.
Real ones, added regularly.
Seeded with questions you actually get asked.
Ask every satisfied client for a review and respond to all of them. It outperforms everything else combined.
We look at what exists, what’s working and what isn’t, then agree a written scope and fixed price before anything starts.
The decisions that matter get made first — architecture, targeting or process mapping depending on the work.
Delivery, with everything documented as we go rather than at the end.
Checked properly before it goes live, not after someone reports a problem.
Reporting on what the work produced, with a call rather than just a document.
You sell nationally with no local component, or you’re purely ecommerce.
This phase is cheapest when phase one was done properly — a site with schema and clean structure means we optimise from day one instead of repairing.
It’s also what makes phase three necessary: once enquiries arrive in volume, the gaps in how you handle them stop being tolerable.
Swipe to compare
| Service | Price |
|---|---|
| Setup & Optimisation | PKR 34,999one-off |
| ManagementMost Popular | PKR 19,999/mo |
For local businesses that need the map pack before they need full SEO.
Included at every SEO tier.
Get a free Google Business Profile audit. We’ll check your categories, services, reviews and NAP consistency, then tell you what’s keeping you out of the map pack.
