Round one
Initial research pointed outside the US, which the client rejected.
Case study · XCONS UK team
Z Sulehri International
A website for a wholesale workwear manufacturer supplying businesses in Ohio, USA
- Build
- Grow
- Convert
- Automate
ZS
Z Sulehri InternationalOhio, United States
Grow ✓
Build ✓
Convert ✓
From our UK team
This project was delivered by XCONS Solutions Ltd, our sister company in the UK. XCONS Pakistan works to the same process, with the same tools and the same standards. Any figures are in pounds sterling. Read the original on the UK site
Overview
A website for a wholesale workwear manufacturer supplying businesses in Ohio, USA
Work trousers and shorts, hi-vis, flame-retardant workwear, jackets and custom uniforms for businesses in Ohio.
XCONS handled everything from market research to a fully stocked launch, and now runs SEO. The store targets a niche with good search demand and less competition than other US states and cities.
- Market research
- WooCommerce development
- SEO and AI SEO
- Conversion
Choosing the right market
Two rounds of research
Round two
A second audit compared US states and cities on search volume and competition.
The choice
Ohio, for its demand, lower competition and a faster path to rankings and orders.
What we built
A store built for bulk buyers
About 190 products
The whole catalogue live from launch day.
An SEO-ready structure
Canonical URLs, breadcrumbs and structured data.
Buyer guides
Guides on ANSI hi-vis classes, NFPA 2112 and private-label manufacturing.
A Design Lab
A route for custom orders.
Built for bulk
A purchase path designed for business buyers.
Checkout
Stripe and PayPal, with shipping and tracking set up before launch.
Under the hood
Fast, structured and measured
Search structure
Canonical URLs, breadcrumbs and structured data through Yoast SEO.
Speed
LiteSpeed caching, lazy-loaded WebP images and a lightweight theme.
Measurement
GA4 and Search Console connected through Site Kit.
Flexible pages
Elementor Pro with The Plus Addons for page building.
The approach
How the growth system was applied (Build, Grow, Convert)
- Grow
Market research
Two rounds of research across markets.
- Build
The store
A WordPress and WooCommerce store built with Elementor Pro.
- Convert
A short route to buy
Clear categories, the Design Lab, custom orders and a short purchase path.
- Grow
Ongoing SEO
Buyer-focused content and growth in Ohio search rankings, tracked in Search Console.
Results
Where it stands
The store is live and SEO has just started, so there are no ranking or order figures yet. They will be added once there is data to report.
“A store built for a market chosen on demand and low competition.”
Z Sulehri International
What's next
Continued buyer-focused content and growth in Ohio search rankings.
Get started
Want results like these?
Start with a free audit. We’ll look at what you have, tell you which phase you’re in, and give you a realistic picture of what’s achievable — including when the honest answer is that you don’t need us yet.
- Based in Lahore, Pakistan
- +92 334 6688770
- Mon–Fri, 2pm–10pm